“Either write something worth reading or do something worth writing about” – B. Franklin Proud Member of NAMM
Signature Guitar Launch Videos / Social
CD: Robert Borges
Writer: Robert Borges
Director/DP: Mitch Conrad
Editor: Simona Vackova
Hendrix “Electric Church” Social
Tribute to Sister Rosetta Tharpe and to her Les Paul Custom aka the SG.
Homage to the father of rock & roll.
A storied running and apparel brand that embraces traditional and unconventional thinking to become America’s #1 Running Shoe Brand, sorry Phil.
How many brands would let you create the world's largest LiteBrite Toy, create inspiring in-race activations at the World’s premier marathon, and continually push to do greater work? Don’t have exact figures, but I’m guessing not many. I worked on and co-ran the Asics North America business for two years with the good folks at Vitro. Wrote for everything including but not limited to launch websites, brand, out-of-home, sales videos, team sport posters, and social.
ECD: John Vitro
CD: KT Thayer
ACD: Brad Copeland
ACD/CW: Robert Borges
CW: Jake Camozzi
AD: Kevin Lukens
Created the world’s largest Lite Brite Toy according to the Guinness Book of World Records anyhow. The installation was unveiled at a press event in advance of the New York City Marathon. The installation was then taken on U.S. Tour and displayed at Marathons around U.S. Video content was captured, curated and shared on social platforms throughout the year.
Pre-Marathon Runner Engagement Activation
GOCO wants kids to take it outside, so they took to Instagram and Facebook to let the world know.
Great Outdoors Colorado, an organization that builds and protects Colorado’s parks, trails and open spaces. Its mission is simple; introduce and promote the outdoors to kids in underserved areas all over Colorado. Outdoor play tends to increase creativity, reduce stress, and ADHD symptoms. Social content is used to remind parents that kids don’t have to be wrapped in bubble wrap in order to have safe fun outside, and weekly Nature Breaks educate and entertain followers with interesting facts about nature. Winner 2019 Denver Ad Club “The 50” Social Media Campaign
CD: Mike Sukle
CW: Robert Borges
AD: Jeff Euteneuer
AD: Rachel Hickey (Children’s Hospital)
Digital Artist: Matt Carpenter
I’d describe this brand activation, but I’ll let NBC’s Lester Holt do the honors, Lester….
IG Content
IG Content
IG Content
Kids are resilient, they’re not made of glass. Let them out to play.
Kids are resilient, they’re not made of glass or china. Let them out to play.
Kids are carbon based life forms, not made of ceramic. Let them out to play.
Kids aren’t as delicate as all that, let them out to play.
2019 Best Social Campaign Denver 50 Award Show
Where grown ups see ordinary, kids see a world of endless possibilities and amazingness.
Prophecy Guitars by Epiphone
Brand Manifesto / Launch Video / Social
AD/Social: Dan Madole
CW: Robert Borges
Video Director/DP: Mitch Conrad
From creating a repentant shark for Discovery Channel’s most popular franchise to looking at fantasy football from a unique perspective, the Almond Board of California was always up for doing things a little differently and kicking some serious KPIs.
CD: Dan Madole
CD: Robert Borges
CW: Kyle Parr/Robert Borges
ACD: Patrick Campbell
Penta Water uses a patented, super secret purification process developed by one of the men who designed the Tomahawk Cruise Missile. How pure is Penta? Well, it doesn’t freeze at 32º and at the right speed mixes with oil. I certainly can’t explain it, but Penta has cultivated a cult following among celebs like JLo, and Tom Cruise, who buys it by the truck load.
We designed a website that explained the science behind Penta in a whimsical, approachable style.Navigation allowed visitors to explore the Penta lab by rolling over the objects in the room. Calculate how much water you need with the hydration calculator, look at a water molecule under the microscope, click on the globe for locations, water the plant to access fun downloads, or learn about the 13-step purification process with a whimsical Willy Wonka style animation.
We also created out of home, in-store and collateral in support of the retail launch.
CD: Rob Petrie
CW: Robert Borges
AD: Jules Murphy
Over the years I’ve gotten the chance to work with some interesting brands in the travel and tourism space; San Diego CVB, Cody Wyoming, Emirates Airlines, Celebrity Cruise Lines, Roger Williams Zoo (Providence,RI), but none was more fun than the State of California who has really written the book on destination branding and marketing.
Of course when you ‘re promoting a place with so much diversity of culture, cuisine and natural beauty, it’s not the hardest job in the world. That and a little help from some A-listers that call California home.
CD: Rob Petrie
CW: Robert Borges
Broadcast Campaign for one of New England's premier zoos shot in Montana of course.
An alcohol free New Year’s Eve Celebration…Oy!
Food&Wine California Destination Campaign
Retail work for a niche guitar store in the ATL.
AD: Brad Copeland
CW: Robert Borges
Retail Ads
Point of Sale
Construction sites have a built in curiosity factor, problem is when you do look through the peep hole all you see is well, construction. We thought we could do better, so we created shadow boxes (Hey, this was before LEDs were wafer-thin people) behind the peep holes that contained miniaturized condo interiors of what the finished units would look like.
CD: Robert Borges
CW: Robert Borges
AD: Gordon West
Cuties Brand Campaign: The temptation to eat cute things is natural, just don't act on it.
CD/CW: Robert Borges
AD: Celeste McKeon
Listen to Cuties Radio@ www.https://soundcloud.com/cuban62/cuties-omnivore
Amica Insurance DRTV: Might be the shortest direct response commercials ever.
CD: Bob Murphy
AD: Glenn Brittland
CW: Robert Borges
Work from various agencies like Arnold and Vitro that helped sell lots of pancakes, almonds, workplace karma, and even a crazy stickball tournament in San Diego’s Little Italy.
ECD: John Vitro (IHOP,Cobra)
CD: KT Thayer (IHOP,Cobra)
ACD: Robert Borges
CW: Harry Kniznik (IHOP)
CD/AD: Dan Madole (CA Almond Board/ESPN)
ACD/AD: Brad Copeland (Cobra)
AD: Amelie Loyot (Arnoldworldwide)
AD: Ross Brodie (IHOP)
AD: Alexia Sites (Zukes)
A little messaging project I worked on with the good folks at Original Nations and Representative Ted Lieu of California's 33rd District.
The passage of SB202 which prevents the handing out of water at polling stations among other odious restrictions inspired Representative Lieu to take action and use his platform to bring attention to the siege on democracy and help support pro-voting rights initiatives.
Zukes Natural Dog Treats Brand Essence Pitch Video
Tour validation doesn’t always have to show guys on tour.
San Diego Little Italy Stickball Tournament Poster
Arnoldworldwide Poster for National Working Mother’s Day
Helped my friends at Vladimir Jones pitch and win Comfort Dental.
The Ask: Comfort Dental needed to increase patient bookings and promote franchising with dentists to their 180+ locations. The Answer? Comfort, naturally. We chose to lean into the name equity to help assuage the anxiety of going to the dentist while highlighting how easy it is to be a patient and a dentist at Comfort Dental. The visual approach exudes approachability and is a profound departure from the typical stock image driven fare found in the dental category. Did it work? 61% increase in online bookings YoY, 24k appointments booked since campaign launch, and 102% increase in dentist partnership form submissions, so hell yeah it worked.
Agency: Vladimir Jones
ECD: Jim Morrissey
Art Director: Jeff Euteneuer
Copywriter: Robert Borges
OOH that tackles the anxiety of visiting the dentist.
Email campaign directed to dental school graduates
